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  • Belive Happiness
  • 相性幸福品牌設計

【相性幸福,美好成雙】

相性幸福品牌識別以幸福需要兩人共同體悟經營為概念,結合英文名開頭BH,兩兩成對詮釋相性幸福VI的型態與樣貌。識別圖形消去尖銳的直角,和諧圓滑的邊線象徵彼此之間圓融情感。

 

Belive Happiness用幸福活著,和悅、清爽、溫暖的雙主色,自然舒服的詮釋著男男、女女成雙之意,同時也代表著任何一段關係都需要一起經營,追求幸福是不分年齡、性別與角色的,簡單的視覺,傳遞深遠的幸福感。

 

識別圖形代表了相性幸福的核心精神,也訴說著人們的和諧,期許用健康與美好生活的概念,作為社會大眾與相性幸福接觸的感受橋樑。相性幸福品牌建構除了視感的美好之外,更以全面性的聽、說、動、靜態互動交織而成的設計感受經營,作為最舒適的品牌語言傳遞初衷,整體設計概念也在視覺形象、視覺語言、空間、文字、網站、動態影片、攝影計畫、品牌定位經營等周邊延伸設計中存在。

 

The brand identity elaborated from the concept of the necessity of two people working together to well-operate happiness. Two Enlish letters, B and H, drawing from the first English letter of the brand are used and designed as the brand’s Visual Identity (VI) to annotate the type and look of Believing Happiness. While share angles are removed, the identity figure with smooth and harmonious lines symbolizes the perfect and round love between the two.

Believing Happiness uses happy, amiable, refreshing and warm double colors to naturally and comfortably annotate the love between couples and, meanwhile, implies love and happiness does the mutual operation from both parties in any relationship. Believing in and look for happiness is the right for everyone regardless age, gender, or role. A simple visual identity passes on deep and long happiness.

相性幸福官方網站:www.siansin.com
相性幸福官方粉絲頁:https://www.facebook.com/siansin.bh
相性幸福官方頻道:https://www.youtube.com/channel/UCD8nq4c5eb_AoKbIUZCYSew

執行:
整體品牌規劃設計、品牌包裝、VI視覺、攝影影像、動態影片、文案、設計周邊延伸、品牌經營顧問、品牌營運規劃、活動視覺

  • Client: 相性幸福
  • 完成日期:
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